"Cerveza Del pueblo” in Spanish means both "the beer of the people" and “the beer from the village”. It is a brand of craft beer made in the small town of Casas-Ibáñez that highlights the value of things well made with local products. The visual honours the everyday characters of the villages in this area. Simple and noble, they represent the personality of the brand. I really enjoyed working for these people.
2016 - Freelance
Rol: Graphic Designer - Art Director
Illustrator: David Rendo
Photographer: Pep Herrero
Sra Duncan. Branding & Packaging
This Scottish beer of Spanish origin is another of the references of the "Del Pueblo" beers. It is one of the best beers I have ever tasted and having designed it fills me with eternal joy and satisfaction.
2017 - Freelance
Rol: Graphic Designer
Photographer: David García
Recia. Branding & Packaging
This is the third of the "Del Pueblo" references. It is a strong, noble and well-balanced imperial IPA. I started with the concept "Imperial Rural IPA", to give the personality to the brand. I created the logotype by creating the letters from scratch based on an initial with a strong imperial style. The illustration was commissioned to my dear David Rendo, it represents the "rural-imperial" binomial that defines this reference.
2018 - Freelance
Rol: Graphic Designer - Art Director
Photographer: David García
